Welcome to Versus
Through Versus, competitive high school and college athletes have access to exclusive sport-specific instruction from pro athletes and coaches through an AI-powered, video ed-tech platform. I helped craft the brand voice, develop the site messaging, write the app instruction and create highly-segmented marketing campaigns that promise a new way to train the body and the mind for peak performance. Today, it’s one of Fast Company’s most innovative new companies. Game ON!
The Versus App
The primary interactive component, users can choose a sport, an athlete or coach, and watch pre-determined video. Additionally, they can use the AI-generated engine to prompt responses from athlete or coach as well.
Brand Formation and Development
I helped the new Versus brand find its voice, not only within the app, but across all sales and marketing materials. Truly a team effort, it led to a successful launch and consistent appeal across multiple audiences.
