Raising Eyebrows. Lowering Scores.
Pride Sports’ Black Widow grips are not your father’s golf grips. They’re loud. They’re brash and they’re everything golf isn’t supposed to be. I tapped into this sentiment and let the golf grips to the talking for themselves with this “grip-centric” direction that is still turning heads.
Blue Bloods Be Warned.
We wanted to make sure we captured the rebellious, challenger nature of these golf grips. This headline campaign put all that attitude into this direction and made sure these grips will appeal only for those brave enough who can handle them. Literally.