The Game

After presented with the challenge, the user would be presented with three options, in order to "get to football." The following three videos represent 2 "wrong options" followed by the "right option." 


Website for Playbook

The game itself was housed on, and housed the interactive video game component. Top Scores were tracked, data collected for the contest and loads of college football related fan information provided.


Print advertising

Print ran in Sports Illustrated and countless other sports publications across the country for 8 weeks promoting the game.


Digital Banners

At the time, this digital “Kick the Can” banner was the company’s top performing ad of in history.


Digital banners

Each week, a “Vs.” option which was tied to that week’s chapter promoted the game.


Outdoor ads

Simple, direct and intriguing.