I helped NextStep Arthropedix develop sales materials, site content and PR messaging to introduce “The Preserve,” a retractorless, assistantless set of instruments for anterior hip replacement cases.

Allowing for direct anterior arthroplasty (DAA) without using handheld retractors inside the wound. the new instrument set is designed around a surgical technique and promises to eliminate soft tissue and bone injury which can be caused by currently available retractors.

 

Messaging Development, Video Creation & Sales Support