Calculated Systems employs a bunch of programmers and computer scientists who know programming and computer science. Admittedly, they don’t know marketing and messaging as much. They hired me to help with that, both for their brand and their lead product.
BRANDING
I helped Calculated Systems re-conceptualize their brand verbal identity as it mostly manifested in its new website.
SALES SUPPORT
Applying the verbal identity to sales materials meant a more concise and consistent messaging approach and effective way to market their products.
WEBSITE CONTENT
Calculated Systems biggest product is Threshold API, a easy-to-use tool that allows companies to monetize their APIs, more simply, faster, and much more intuitively. I helped the company streamline and deliver its core product messaging on the site.
BLOG CONTENT
In conjunction with the website build, I helped develop a series of long-form blogs to populate the website and to be used as key selling points to garner new business leads.
