Located in suburban Boston, Workers Credit Union needed a campaign that focused on service and could overcome any confusion associated with its name. Born from idea that banking at Workers lets you feel like a Big Wig, we’ve found this sight gag to be quite successful.
We created four :15-spots that ran during SuperBowl 52 (New England Patriots vs. Atlanta Falcons) and online. Each spot focused on a core Workers product. The campaign is supported with television, radio, digital, advertising print and in-branch support.
Across suburban Boston, riders were treated to an interesting experience. This execution won several regional ADDYs.
In Store Posters
Starring our Big Wigs and pushing individual products, placements included several regional lifestyle and leisure magazines.
100k member campaign
Did Big Wigs help the credit union surpass 100,000 members? Ahem. Just sayin’.